Andrew Lake Lodge

Wilderness camp & lodge

Andrew Lake Lodge is located in the far north-eastern part of Alberta. Accessible only by floatplane, the Lodge has been a hidden gem for many generations frequented primarily by hunting and fishing enthusiasts.

Tasked with drawing a new audience to the unique and amazing Lodge, I developed a logo that encapsulates one of the most magical experiences of the North, the Northern Lights, combined with the recognizable Andrew Lake A-frame. The new logo aims to attract those looking for a unique wilderness experience — photographers & creatives and those looking to book corporate or exclusive getaways. This logo is used as an alternate face of the Lodge, with the existing logo continuing to be used for the loyal outdoorsmen customer base.

LOGO
COLOUR PALETTE

FREELANCE